"Advertising doesn't create a product advantage. It can only convey it." Bill Bernbach, Advertising Legend...
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Branding tilvitnun – nóv’12
"What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble." Al Ries...
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Branding tilvitnun – okt’12
"Products are made in the factory, but brands are created in the mind." Walter Landor...
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Branding tilvitnun – sept’12
"Within every brand is a product, but not every product is a brand." David Ogilvy...
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